Last updated: June 12, 2019
WHAT INFORMATION WE COLLECT
Information you give us. We collect and maintain information that you may provide to us through use of our Services, including shipping address, billing address, credit card information, telephone number(s), email address(es) and purchase/return/exchange data. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction such as contact and payment information; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews, Q&A forum), anything you post will be available to us as well as visitors to our Services; when you post information about us on third party social media platforms (each, a “Social Media Service”), we may collect such information through an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We also collect information about your pet(s), including name, breed, gender, birthdate, weight, veterinary information and photos.
Information automatically collected. We use technology to automatically collect other information about you when you visit our Services or view our advertisements. See Cookies and Interest Based Advertising, below. This information helps our online Services work correctly and supports our customer marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device IP, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our online Service.
HOW WE USE YOUR INFORMATION
We use, process and disclose your information we collect for our business purposes, including:
Responding to your questions and requests. We use your information to provide you with transactional assistance such as fulfilling your order and ensuring proper delivery of your products, as well as administering promotions such sweepstakes and contests and responding to reviews, comments or other feedback you provide.
Improving our products and services. We may use your information to make improvements to our Sites, Apps products and services, including to personalize our service offerings to meet your needs.
Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.
Improving marketing communications. We may send you communications about promotions or offers via regular mail, email or other electronic channels, including ads on Social Media Services. We may use information, including information collected across different online services and collected from the various devices you may use, to deliver marketing communications based on your interests.
Promote our products or services. If you complete a product review or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services
Other uses we may disclose. We also may use your information with your consent, and as otherwise permitted or required by law.
WHAT INFORMATION WE DISCLOSE
Third-Party Service Providers. We may disclose the information collected about you to our third-party contractors and partners relating to their performing services or other activities in support of our Services and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. Examples include third parties which may fulfill orders, deliver packages, send postal mail and/or e-mail, analyze data, provide marketing research and assistance, process credit card payments and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that is aggregated or otpharmacy may share your and/or your pet’s information with veterinary care
INFORMATION FROM CHILDREN
The Services are not directed at children and we have no intention of collecting information from young people. If we become aware that information from a child under 13 has been collected without the consent of such child’s parent or guardian, we will use all reasonable efforts to delete such information.
THIRD PARTY WEBSITES
As a convenience to our visitors, our Services may contain links to several websites that we believe offer useful information. The policies and procedures we describe here do not apply to those websites. We suggest contacting those websites directly for information on their privacy policies. KEY Equine is not responsible for the privacy practices of third parties, regardless of whether they are linked or otherwise connected to our Services.
COOKIES AND INTEREST-BASED ADVERTISING
- To authenticate your account and store your password if you are a registered account holder;
- To monitor performance of our Services;
- To learn more about the way you interact with our content;
- To personalize your experience on our Sites, Apps and Social Media Services;
- To optimize and tailor our Sites and Apps;
- To make product recommendations and provide you with advertising content on our Services and elsewhere in which we think you will be interested;
- To measure the effectiveness of personalized ads;
- To pursue analytics and research to help us improve our Services and product offerings;
- To better understand our Site visitors and App users and their respective interests, including by learning about your online activities across devices.
Third party advertising management partners may help us display tailored content to our customers’ interests and serve interest-based advertising on our behalf. We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may collect information through cookies about your browsing activity on our website to display interest based ads. Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.
ADVERTISING PREFERENCES AND OPT-OUT
Email marketing opt-out: If you wish to opt-out of any marketing email communications you may contact our customer service representatives at the phone number or email address below, under Questions. You also may follow opt-out unsubscribe instructions included in our promotional e-mail. Please note that removal of user information from our database or “opting-out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Following receipt of a request from you, we will take reasonable steps to delete your information. If you opt-out of marketing communications, you will continue to receive transactional communications, such as e-mail or text notifications about your order status, recall information and other administrative information. Your information will remain in our database, but will be marked as inactive so you do not receive marketing materials from us.
Interest-based advertising opt-out: You may opt-out of our targeted advertising and the targeted advertising of certain providers by visiting the DAA consumer opt-out page at https://www.aboutads.info/choices. Also, you can generally opt-out of receiving personalized ads from member of the Network Advertising Initiative (NAI) by visiting the NAI consumer opt-out page at http://optout.networkadvertising.org/?c=1#!/. Opting out will not mean that you will no longer receive our ads, rather, it just means that those ads will not be targeted to you based upon data collected from you on our online Services.
Apps opt-out: You may use the DAA’s AppChoices program to opt-out of certain interest-based advertising in apps (see: https://youradchoices.com/appchoices). You may also select a system level advertising preference feature on your device to opt out your device from interest-based advertising in apps. On Apple iOS devices, system level advertising preference may be accessed via Settings – Privacy – Advertising – Limit Ad Tracking. On Android devices, open the Google Settings app from your app drawer or from your operating system’s settings menu, tap Ads, and select “Opt-out of Interest-based ads.
Facebook opt-out: Facebook may provide you with the ability to opt-out of certain advertising practices. See https://www.facebook.com/help/1075880512458213/?helpref=hc_fnav. However, we are unable to control Facebook’s practices or disclosures. To opt-out of data collection by other Social Media Services, you should review that provider’s privacy practices.
Mobile location settings: If you access our Services through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
Do-Not-Track: Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. Our online Services do not support “do not track” preferences that may be available in your browser and are not capable of satisfying the preference you set.
We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.
We may retain your data for as long as we believe there is a business, legal or security reason for doing so, even if you are no longer an active customer.
HOW TO UPDATE INFORMATION
Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties’ direct marketing purposes and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year.
CHANGES TO THIS POLICY